Job Summary
The Area Manager is responsible for managing and optimizing the performance of Franchise customers. This role includes executing B2B sales and marketing strategies, enhancing customer relationships, ensuring operational compliance, and driving growth in alignment with sustainability goals. The Area Manager will serve as a key liaison between the company and franchisees focusing on operational excellence and strategic development.
Job Responsibilities
Strategy & Planning:
- Implement tailored B2B sales and marketing strategies for Ansa Coatings Ltd., targeting sales volumes in line with sustainability and GP% goals.
Leadership & Strategic Growth
- Continuously seek growth opportunities by setting expectations aligned with the sector’s vision and mission.
- Review existing processes regularly to ensure functionality, control, and alignment with growth objectives.
Franchise Management
- Ensure all Franchisee contracts are managed according to their terms and conditions.
- Conduct monthly meetings with each Franchisee to address evolving needs and strengthen relationships.
Sales Performance & Tracking
- Set and drive achievement of customer targets, report monthly, and implement initiatives to close performance gaps.
- Analyze trends to boost commercial performance.
Marketing & Customer Experience
- Lead trade marketing initiatives, collaborating with the Marketing Manager to enhance brand visibility and customer engagement.
- Improve Customer Experience by addressing pain points and ensuring superior service.
Ensure all customer complaints are logged within 24–48 hours and follow up to ensure customer acceptance within 5 business days.
Customer Retention and Enhancement:
- Track and enhance customer retention through value-added solutions and Joint Business Plans.
Operations & Compliance:
- Ensure efficient route management and adherence to activities for customer visits.
Sell-in and Sell-out Activities:
- Manage sell-in and sell-out activities, aligning inventory levels with demand and sales objectives.
- Support in the forecasting process with Demand & Supply Chain team.
Management of Open Orders:
- Oversee open order management to ensure timely fulfilment and address any arising issues.
Operational Excellence:
- PICOS Implementation: Ensure high standards of product presentation and availability through the Picture of Success (PICOS) program.
Monthly Price Compliance:
- Monitor pricing ensuring compliance with SRP’s to maintain competitiveness and profitability; recommending adjustments if necessary based on market conditions.
Accounts Receivable Management:
- Manage accounts receivable days to ensure timely payment collection and minimize overdue accounts. >80% of customers under 60 days.
Other
Compliance with Ansa Mc AL Group Policies
Conduct any other related duties that may be assigned by the Sales & Strategy Manager.
Qualifications and Experience
- Bachelor’s degree in Business Management or Marketing
- Master’s degree in business administration (MBA) or marketing will be an asset
- At least five (5) years’ sales and/or marketing experience
- Experience with Planning and Budgetary Control.
- 5 years of Sales, Customer Service and Marketing Experience.
- Proven Track Record of performance.
- Business Planning Leadership Experience, leading multiple teams across various sales channels
