Job Details
Category Manager – CARIB Brewery Limited
CARIB Brewery, Beverage
, Trinidad

Job Summary

  • To oversee and ensure the strategic development of the brand portfolio and resources as needed to achieve business objectives.

Job Responsibilities

  • Develops, implements and achieves long-term strategic and annual business/tactical marketing plans.
  • Conducts market research to determine consumer and category trends.
  • Writes creative briefs for the development of communication campaigns, reviews, amends and approves all creatives, communications and packaging.
  • Develops the A&P breakout by Brand for the annual working and non-working expenditure.
  • Works alongside partner brands in the execution of the key campaigns.
  • Negotiates key sponsorships and A&P investments and approves the executions that support these sponsorships.
  • Maintains knowledge and understanding of key channels and trade issues and develops plans to address, improve achievement of AOP volume.
  • Ensures career development, training and succession planning for all team members.
  • Oversees and facilitates the development of marketing staff as well as the appropriately planned resourcing of the marketing department.
  • Assists with the achievement of company-wide objectives, as well as that of export and sister breweries.
  • Attends production and innovation meetings and leads innovation discussions in the development of new and existing brands.
  • Develops, submits and presents monthly reports on department activities, achievement of objectives and plans.
  • Develops and conducts presentations to a variety of audiences.
  • Contributes as a member of the Company’s senior management team to wider objectives.
  • Performs any other related duties as may be required by the job function.

Qualifications & Experience

  • Post Graduate Degree in Business Administration/Marketing or related field.
  • At least ten (10) years’ progressive, commercial experience in Marketing and/or Sales Brand Management.

Knowledge, Skills & Abilities

  • Knowledge of MS Office and other relevant software.
  • Excellent communication and interpersonal skills, including ability to interact and present to a variety of audiences.
  • Excellent organizational skills and ability to delegate resources and assignments based on capabilities etc.
  • Leadership skills.
  • Excellent people management skills.
  • Analytical and critical-thinking skills.

Deadline: December 2, 2024.

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