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Position: Sector Marketing Manager

Location:  / Trinidad and Tobago

Company: ABEL Building Solutions 

Job Summary: To develop and execute the annual Marketing plan for a portfolio of assigned brands to deliver business objectives for the sector.

Job Description:

  • Responsible for the delivery & results of the brand strategic objectives (volume, market share, equity growth) across the region.
  •  Accurately identify the key “Must Win Battles” (MWB) for each of the assigned brands.
  • Develop relevant brand strategies and campaigns. Create ‘local top spin’ to ensure that the communication and activities are relevant for the target consumers in all markets.
  • Lead Consumer Insight research projects and conduct informal ‘research’ through frequent direct consumer contact to ensure the identification of relevant consumer insights.
  • Develop and execute the annual marketing plan for region, based on the MWBs. This entails the following:
  • a)   Manage the relationship with Advertising Agencies and Graphics Contractor to ensure delivery of Above the Line strategy, inclusive of Media Buys, media placement, Out Of Home signage, etc.
  • Manage Digital agencies to deliver relevant social media content delivering on reach, frequency and engagement targets.
  • Develop, monitor and manage Below the Line activations for brands through increased coordination and delivery to execution teams within agreed planning timelines.
  • Key liaison with Artwork developers to create all specific creative for brand execution.
  • Provides input for strategic direction and new business opportunities for the brand.
  • Manages the A&P budget by platform and ensures that all spend is aligned to target audience and the overall marketing plan.
  • Lead all key local brand activations. This includes:
    • Selection of key partnerships which are aligned to platforms
    • Negotiate terms of each agreement
    • Conceptualize new activation mechanics
    • Liaise with suppliers/ promoters to ensure successful activation
  • Lead presentations during monthly cycle plan meetings, to engage internal & external stakeholders to ensure successful activations.
  •  Conducts regular visits with trade and key customers, in conjunction with the Sales teams and front-line staff, to understand and respond to channel needs.
  •  Monitors competition and channel activities to guide brand strategy.
  • Supports all research projects, utilizing results to develop marketing plans and strategies.
  • Leads all brand launches and new initiatives.
  • Provides advice, guidance, instructions and directions for internal stakeholders as needed to ensure the achievement of brand objectives.
  • Contributes to the development of support staff – recommends training and development needs.
  • Prepare monthly reports, evaluating past activations, volume performance, key opportunities etc.
  • Performs any other related duties as may be required by the job function.

QUALIFICATIONS AND EXPERIENCE:

  • Bachelor’s Degree in Business Management or Marketing.
  • Master’s Degree in Business Administration (MBA), Marketing or similar field will be an asset.
  • At least seven (7) years’ marketing/ brand management experience.
  • Experience with Planning, Financials and Budgetary Control.

 

 

 


How to apply:
These are the requirements for applying for this job:

- Do you have a Bachelor’s Degree in Business Management or Marketing? - Do you have a Master’s Degree in Business Administration (MBA), Marketing or similar field will be an asset? - Do you have at least seven (7) years’ marketing/ brand management experience?