Job Title: Brand Manager – SKY 99.5FM

Reports to: Commercial Manager – Radio

Job Summary:

• The position involves the overall management of the assigned station.
• Create an annual marketing plan for the brand/station that will grow audience ratings / station listenership and advertising revenue.
• Achieving the monthly/annual advertising sales targets for the station.
• To motivate and lead a sales team to ensure achievement of sales targets.
• Ensure and compliance with legal/broadcast regulations.

Responsibilities: 

• Identifies and grows new opportunities to increase the station’s revenue and audience share.
• To build relationships with all advertising agencies and major clients to ensure customer interest and satisfaction.
• Oversees the brand and develops and executes station promotions to ensure the station is competitive & attractive to listeners.
• Ensures annual and monthly sales targets are met for the brand.
• Develops sales packages for the sales team.
• Oversees and ensures that the sales team’s targets are met.
• Contributes to the content broadcast on the station.
• Ensures that the station complies with laws, industry codes and national broadcasting regulations governing radio broadcasting.
• Ensures any complaints are dealt with swiftly or escalated as necessary.
• Handles staffing/contractual requirements.
• Effective people management including KPI setting, performance management, managing staff welfare and morale and establishing the station\\\\\\\’s culture.
• Develops budgets, monitors, and implements cost control initiatives.
• Develops radio program schedules; organizes community and other outreach activities/events.
• Represents the station at a local level and builds relationships within the community.
• Develops policies relating to the Management and Operation of the Station including internal protocols for station employees.
• Digital Strategy Development (Content & Distribution).
• Complies with Group’s processes and policies as set out and stated in ANSA McAL Blue Book.
• Performs all duties in conformance with appropriate health, safety, security and environmental and GML’s policies and procedures.
• Any other related duties, which may be assigned.

Qualifications

• Bachelor\\\\\\\’s degree in in communications, journalism, broadcasting, or a related discipline OR
• Bachelor’s degree in Business Management combined with relevant experience

Experience

• 5 years’ experience working in a broadcasting station/radio production
• Proven record of hitting and exceeding targets OR 
• Any equivalent combination of qualifications and experience

Knowledge Skills & Abilities

• Knowledge of radio equipment and technology
• Knowledge of the law, ethics, and industry regulations around radio production legal/broadcast regulations
• Knowledge of the radio market, different station and program styles, and audience demographics
• Strong command of the English language is vital
• Excellent interpersonal skills
• Critical thinker / Creative / Innovative
• Flexible and results oriented
• Able to generate original ideas, and to think creatively about how to communicate them
• Have excellent presentation and communication skills, complemented by diplomacy
• Possess strong business and finance skills
• Exercise sound editorial judgement
• Able to coach and develop talent in others
• Able to give and receive constructive feedback and manage performance
• Able to manage creative teams
• Understand when it is necessary, and how to acquire, the relevant clearances and licenses, including copyright and music clearances
• Strong IT skills, including word processing and data handling

Other Requirements

• Energy, enthusiasm, and the ability to work calmly and effectively under pressure to meet deadlines and demanding targets.
• Well-groomed and personable