Applying job

Position: Brand Manager - SKY 99.5FM (Guardian Media)

Location: Port of Spain / Trinidad and Tobago

Job Title: Brand Manager – SKY 99.5FM

Reports to: Commercial Manager – Radio

Job Summary:

  • The position involves the overall management of the assigned station.
  • Create an annual marketing plan for the brand/station that will grow audience ratings / station listenership and advertising revenue.
  • Achieving the monthly/annual advertising sales targets for the station.
  • To motivate and lead a sales team to ensure achievement of sales targets.
  • Ensure and compliance with legal/broadcast regulations.


  • Identifies and grows new opportunities to increase the station’s revenue and audience share.
  • To build relationships with all advertising agencies and major clients to ensure customer interest and satisfaction.
  • Oversees the brand and develops and executes station promotions to ensure the station is competitive & attractive to listeners.
  • Ensures annual and monthly sales targets are met for the brand.
  • Develops sales packages for the sales team.
  • Oversees and ensures that the sales team’s targets are met.
  • Contributes to the content broadcast on the station.
  • Ensures that the station complies with laws, industry codes and national broadcasting regulations governing radio broadcasting.
  • Ensures any complaints are dealt with swiftly or escalated as necessary.
  • Handles staffing/contractual requirements.
  • Effective people management including KPI setting, performance management, managing staff welfare and morale and establishing the station\\\\\\\’s culture.
  • Develops budgets, monitors, and implements cost control initiatives.
  • Develops radio program schedules; organizes community and other outreach activities/events.
  • Represents the station at a local level and builds relationships within the community.
  • Develops policies relating to the Management and Operation of the Station including internal protocols for station employees.
  • Digital Strategy Development (Content & Distribution).
  • Complies with Group’s processes and policies as set out and stated in ANSA McAL Blue Book.
  • Performs all duties in conformance with appropriate health, safety, security and environmental and GML’s policies and procedures.
  • Any other related duties, which may be assigned.


  • Bachelor\\\\\\\’s degree in in communications, journalism, broadcasting, or a related discipline OR
  • Bachelor’s degree in Business Management combined with relevant experience


  • 5 years’ experience working in a broadcasting station/radio production
  • Proven record of hitting and exceeding targets OR 
  • Any equivalent combination of qualifications and experience

Knowledge Skills & Abilities

  • Knowledge of radio equipment and technology
  • Knowledge of the law, ethics, and industry regulations around radio production legal/broadcast regulations
  • Knowledge of the radio market, different station and program styles, and audience demographics
  • Strong command of the English language is vital
  • Excellent interpersonal skills
  • Critical thinker / Creative / Innovative
  • Flexible and results oriented
  • Able to generate original ideas, and to think creatively about how to communicate them
  • Have excellent presentation and communication skills, complemented by diplomacy
  • Possess strong business and finance skills
  • Exercise sound editorial judgement
  • Able to coach and develop talent in others
  • Able to give and receive constructive feedback and manage performance
  • Able to manage creative teams
  • Understand when it is necessary, and how to acquire, the relevant clearances and licenses, including copyright and music clearances
  • Strong IT skills, including word processing and data handling

Other Requirements

  • Energy, enthusiasm, and the ability to work calmly and effectively under pressure to meet deadlines and demanding targets.
  • Well-groomed and personable

How to apply:
These are the requirements for applying for this job:

- Do you have a Bachelor's degree in in communications, journalism, broadcasting, or a related discipline OR a Bachelor’s degree in Business Management combined with relevant experience? - Do you have five (5) years’ experience working in a broadcasting station/radio production? - Do you have knowledge of radio equipment and technology?