Company: Alstons Marketing Company Ltd.

Job Summary:

To develop and implement strategies, programmes and procedures to drive the market growth of a portfolio of brands including but not limited to: product distribution, advertising and promotion, market research etc.

Job Description:

• Determine and manage the marketing budget and deliver marketing activity within agreed budget
• Ensure development and implementation of Marketing and A&P plans for all products under portfolio
• Ensure that the Marketing Plans are effective in that they result in Sales and G.P. Budgets being achieved and A&P Budgets well managed
• Ensure that the specific objectives for each brand within the portfolio are achieved
• Actively seek out new business through the addition of new brands, as well as new opportunities within the current portfolio
• Manage and co-ordinate all marketing, advertising and promotional staff and activities
• Manage the product ordering process to ensure product availability at the right price
• Conduct market research to determine market requirements for existing and future products, analysis of customer research, current market conditions and competitor information
• Monitor, review and report on all marketing activity and results
• Maintain receivables as outlined by company policy
• Maintain effective relationships with suppliers, customers and advertising agencies
• Ensure that customer feedback in utilized
• Maintain optimum stock levels to maximize sales and reduce carrying cost
• Ensure the appropriate selection, termination and professional development of assigned staff
• Manage, motivate, monitor and evaluate the performance of direct reports and liaise with sales and merchandising teams
• Manage team to ensure continuous improvement in quality and expertise over time
• Provide advice, guidance, coaching and direction to team members
• Conduct performance appraisals of team members in accordance with policies and procedures
• Maintain a harmonious work environment and ensure team members comply with safety regulations
• Performs other duties of a similar nature or level

Qualifications & Experience:

• Bachelor’s Degree (preferably Marketing or Management related)
• Preferably a Post Graduate degree (MBA)
• Competent in MS Office (Word, Excel, PowerPoint, Access)
• A good understanding of financial management and budgetary control
• At least 5-7 years experience in marketing management
• Experience with product launches
• Must be a self starter who can work both independently and within a team

Technical & Behavioural Characteristics:

• Market Research and Analysis: Collecting and analyzing relevant market data to inform the organization’s marketing strategy. Market data includes customer, company, competitor, industry and stakeholder analyses.
• Competitive Knowledge: Anticipates future competition and develops/implements a strategy to minimize its impact.
• Industry Knowledge: Demonstrates in-depth knowledge of all related industries and detailed understanding of current and future industry trends.
• Customer Service Management – Ability to handle a full range of customer situations and interactions
• Strategic Thinking – Conducts ongoing risk analysis, recognizing strategic opportunities for success as well as potential risks, and adeptly shifts orientation to deal with them.
• Adaptability: Adjusts broad/macro organizational strategies, directions, priorities, structures and processes to changing needs in the environment.
• Analytical Thinking: Draws logical conclusions based on in-depth analysis of information.
• Excellent Communication Skills (written &verbal)
• Excellent Presentation Skills
• Proactive personality
• Ability to build talent
• Networking abilities
• Excellent Negotiation Skills
• Results oriented
• High Emotional Intelligence