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ABEL’s “Who is the Strongest of Them All”

ABS Strongest of them all (6)

From left to right, Mr. Randy Akin of C.J. Lumber & Hardware Ltd; Mr Krishna Ramlagan of Ramlagan’s General Hardware & Electrical and Mr. Premraj Rambally of Bhagwansingh’s Hardware proudly display their plaques at ABEL’S Strongest of Them All Appreciation luncheon.



ABEL Building Solution (ABS), a subsidiary of the ANSA McAL Group of Companies recently hosted “Who is the Strongest of Them All” Hardware Dealers, Awards and Appreciation Luncheon at Jaffa at the Oval, Queen’s Park Oval.

‘Who is The Strongest of Them All’ was ABEL’S dealer campaign which was marketed to approximately two hundred and thirty six (236) hardware dealers throughout Trinidad and Tobago during the period August 2014 through to July 2015. The dealer promotion aimed to increase sales of the company’s grade one (1) blocks, build product awareness and stimulate competition amongst the hardware dealers. Each participating hardware was recognized at the event held at Jaffa.

Mr Krishna Ramlagan of Ramlagan’s General Hardware & Electrical, Couva copped the first place of TT$250,000.00, leading the clay unit sales by selling over 93,600 clay blocks during the one year period. In second place with TT$175,000.00 was Bhagwansingh’s Hardware who generated sales of 37,400 clay blocks over the sales period. Third place of TT$80,000 was award to C.J. Lumber & Hardware Ltd who sold 31,200 clay blocks.

All participating hardware dealers and associates were recognised at the ABS event hosted by Mr Craig La Croix, Managing Director. Mr La Croix during his remarks underlined the importance of the company’s carbon footprint, “Our natural gas consumption for producing 100 percent more clay blocks has been reduced by 31 percent, which makes ABEL competitive in the international market”.

ABEL Clay’s new factory, TK4 was officially opened in 2014 with an investment of approximately $400 million and is the most technologically advanced clay facility in the Western hemisphere. TK4 has the capacity to manufacture and supply the region with the full range of structural clay blocks in different sizes. Clay is a wonder material and is one of the oldest and more sustainable building materials on earth.



 ABS Strongest of them all (4) ABS Strongest of them all (3) ABS Strongest of them all (2) ABS Strongest of them all (1)








Corporate Communications Department
ANSA McAL Group of Companies
Monday 05th October, 2015

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