Above left, the traditional Three Plumes Match box, on the right is an example of the new images that will be printed on the back of Trinidad Match’s Three Plumes Match boxes.
Trinidad Match Limited has always emphasized ‘safety’ in and around the household, and now the Company is taking its message of safety down a different road. Trinidad Match has partnered with local NGO, Arrive Alive, to introduce a new road safety initiative.
This new project will see the iconic Three Plumes match box boasting a new socially conscious look. The front of the match box will continue to feature the Three Plumes logo; however the reverse of the box will feature the eye-catching ‘Arrive Alive’ logo as well as slogans that reinforce the need for increased safety on our nation’s roadways. This new design will be used on both the regular size and the household size Three Plumes Match boxes.
Above: Trinidad Match employees, from left to right, Michael Warner, Production Supervisor; Susana Bruce, Marketing Assistant and Sheldon Ramroop, Warehouse Supervisor prepare an order of the newly re-packaged Three Plumes Matches to be sent to supermarkets nationwide
Trinidad Match Limited’s Managing Director, Michael Baiz, describes the partnership as a move to make ‘a positive corporate statement to the public to be more responsible in their actions when using the nation’s roadways.’ The timing of this campaign was strategic, as it is recognized that this time of year, the Christmas and Carnival seasons, is always marred by an increase in carnage on the roadways.
The message of Arrive Alive has been prevalent in Trinidad and Tobago for almost seven years now, since their inception in 2004, and they see their partnership with Trinidad Match as the stepping stone to reaching an even wider audience. Three Plumes Matches can be found in almost every household in Trinidad and Tobago and this is exactly where Arrive Alive would like to see their message.
This venture holds great promise for wide scale appeal and Trinidad Match is looking forward to taking this partnership with Arrive Alive beyond this festive season and even into regional markets where the company’s products are already sold.
December 15, 2011