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On Thursday 7th June 2018, local distribution company Alstons Marketing Company Limited (AMCO) treated its clients to a magical journey on waves of flavour at the launch of its newest member to the DEWAR’S® Scotch Whisky Portfolio – DEWAR’S 15 Blended Scotch Whisky.
Hosted at The Old Havana Lounge, in Port of Spain, guests sampled all of the options currently available in Trinidad which include; Dewar’s White Label, Dewar’s 12, Dewar’s 18 and Signature, pairing each blend with a delicious range of hors d’oeuvres and cigars.
DEWAR’S® 15 Blended Scotch Whisky, is a Blended Scotch Whisky of rare vintage, single malt and single grain scotch whiskies which are married in oak casks for a light, velvety finish.
Speaking at the launch, Carlos Maestracci, Regional Trade Ambassador said, “The flavour of Dewar’s 15 is exquisite. It includes many notes such as honey, decadent toffee sauce, rich fruit, succulent exotic fruits, hints of coconut and vanilla, complemented with citrus and green apple notes. All these notes give the scotch a smooth and warming finish”.
Also speaking at the launch was Ms. Karyse Baptiste, Brand Manager for Bacardi Portfolio which includes esteemed brands such as Dewar’s and Grey Goose. Karyse reinforced to guests that “DEWAR’S 15 Blended Scotch Whisky has such a rich flavor that there is no need to add any mixer to hide it´s notes, and the best way to enjoy it is with ice, because its quality should not be hidden by a mixer, just enjoy it as it is.” She also informed guests that as part of the launch, the brand would be embarking on a “Double Trouble” campaign that plays on the ‘Double Aging’ process which the brand goes through. DEWAR’S 15 Blended Scotch Whisky will be featured at premium venues, through promotions where consumers will be able to taste the product and win fabulous prizes with purchase.
Founded in 1846 by John Dewar, DEWAR’S has grown from a small wine and spirits merchant shop in Scotland, to one of the largest Scotch whisky brands in the world. Best known for its iconic DEWAR’S White Label, the top selling blended Scotch whisky in the USA, it has expanded its family to create a portfolio of premium and super premium whiskies including DEWAR’S 12 Year Old, DEWAR’S 15 Year Old, DEWAR’S 18 Year Old and the exclusive DEWAR’S Signature. These whiskies are crafted using the DEWAR’S oak marrying ageing process. Pioneered by DEWAR’S in 1899, it involves returning the hand-crafted blend to vintage oak casks for further maturation. The result is a smoother taste with a long, lingering finish; a taste that wins medals and applause, making DEWAR’S the world’s most awarded Scotch.
The Dewar’s® brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
Corporate Communications Department
ANSA McAL Group of Companies
Wednesday 04th July, 2018