ANSA sees increase in auto sales


Carlos Reyes, left, manager, regional operations, Ford International and Jerome Borde, sector head, ANSA Automotive, pose alongside the 2016 Ford Fusion sedan. PHOTO: SEAN NERO



ANSA Automotive’s bold decision to enter the CNG segment of the automobile market 16 months ago has proven to be an excellent investment, says sector head Jerome Borde.

In March 2015, the company introduced the Honda City CNG sedan just as the government of Kamla Persad-Bissessar through the NGC/CNG company had embarked on a deliberate campaign to wean motorists off established forms of gasoline.

Borde said: “With respect to the public’s response to its CNG vehicles, we are very surprised by the public’s response. We were very cautious when we were entering it. We were pioneers in the industry and we were threading very cautiously, but I will tell you that NGC/CNG Company has done a phenomenal job in educating the public. People have done transaction with us seamlessly. So we are very optimistic about where it is going. We congratulate the CNG Company and we are a huge supporter of that initiative.

“We are looking for other opportunities that we could bring to market because people are asking us. People accept ANSA Motors is the option and we are doing everything that we can to meet that expectation. We are very excited about what this industry offers.”

He said despite the downturn in the economy, there has been a jump in sales for the first six months of the year compared to the same period last year. Borde attributed this to the number of operational efficiencies implemented across the company.

“As a business, we have looked at efficiency and cost controls and we have a heavy focus on service provided. We continue to look at more opportunities for enhancing the customer experience and over the coming months we are going to roll out some initiatives that will satisfy what our customers have been asking of us.

“Time is of the essence. People want convenience. We have opened a location in Chaguanas. We are renovating our operations and streamlining our business in south. We are doing some upgrades in Tobago.

“We are reaching out to our touch points of customers. We are also trying to get the turnaround time in what they want for convenience. Every convenience aspect that they have pointed out to us, we are deeply focused on. That’s the way we are going to deal with it and it is already paying dividends,” he said.

“Our performance and our results are better than we had last year. In difficult times, customers are going to want to see whether we respect and appreciate their loyalty and we have to stand the test of that. We are very confident that we are in the right place and that we are doing the right things to meet what they are asking.”


Story & Photo by: Sean Nero
Published: Monday, July 4, 2016
Trinidad Guardian Newspapers